Art Direction

As a part of the Editorial Products team at Vox Media, I worked on several editorial projects doing art direction, visual design, and layout.

 
 

@MichelleObama: An exclusive look at how the First Lady mastered social media

Role: visual Design

The Verge had the opportunity to interview Michelle Obama about her social media strategies and initiatives. The Verge staff was invited to the White House to conduct a photoshoot and film a 360° interview. To add value to the high quality photography and video, we designed a custom feature. Using a custom type and color palette, the design complements the content without distracting from it.

Read the feature
Read more about how The Verge created the 360 video

Developer: Josh Laincz
Designers: Jason Santa Maria, Tyson Whiting
Photographer: James Bareham
Writer: Kwame Opam
Editors: Nilay Patel, Michael Zelenko

 
 
 Social asset designed by Dion Lee, Eater's Motion Graphics Designer

Social asset designed by Dion Lee, Eater's Motion Graphics Designer

Danny Meyer is Eliminating Tipping

Role: Design, Layout, Build

Ryan Sutton, the chief restaurant critic at Eater New York, reported that Danny Meyer was eliminating tipping from all of his restaurants. We had a major exclusive on the news and good lead time. We worked within the existing feature template that Chorus offers for Eater, and with a few small modifications, we were able to transform the feature layout into a format that added a meaningful enhancement to the content.

Read the feature
Read more about the design process on the Vox Product Blog

 
 

The Verge 2015 Gift Guide

Role: Art direction

Each year, The Verge publishes a holiday gift guide with suggestions from their editorial staff. Over the course of three days we styled and photographed over 100 products, including nine stop motion GIFs for the guide.

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Photographer: Andrew Frasz
Photo Assistant: Jay Kim
Editorial Lead: Michael Zelenko

 
 

Eater’s 2015 Gift Guide

Role: Art direction

Eater’s annual gift guide includes a wide range of gift suggestions for food lovers. We wanted the photography to showcase the products, but also speak to the weirdness of Eater’s brand.

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Photographer: Vanessa Rees
Project Editor: Sonia Chopra

 
 

The Verge Back to School Guide 2015

Role: Art direction

The Verge publishes a back-to-school shopping guide for students about to start the school year. This shoot featured bright colors and leaned heavily on diagonal compositions to make the photos fun and youthful.

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Photographer: Vanessa Rees
Photo Editor: Mélanie Duault
Editorial Leads: Dieter Bohn, William Savona, Dan Seifert, Michael Zelenko