Kelsey Scherer

Hey, I’m Kelsey.

I’m a designer & product leader with more than a decade of experience designing and leading teams. I live and work in DC, though I spent most of my career in NYC working in tech and media (and doing a lot of karaoke).

I’ve worked across a wide range of teams and products, but the common thread has been making sense of messy problems and creating space for people to do their best work. I work with early-stage teams in a fractional capacity as Head of Design.

Kelsey Scherer
What I do

My work lands somewhere between product vision and hands-on design. I help teams make sense of ambiguity, get the scope right, get aligned on what we’re trying to achieve, and execute design.

Fractional design leadership 0→1 Product design Brand systems Team + org design / operations
Selected work
Recess social feed Token Actions interface Recess onboarding As/Is on a laptop Krazy Coupon Lady screens
How I work

People first.

I create environments where people feel supported and able to do good work, all while still having the autonomy to make decisions. Kindness over everything.

Transparency always.

I share early and often — ideas, drafts, context. It builds trust, and is the only way to make the work better.

Impact > Output.

I point my time at the work that has real impact. Shipping is exciting, but it doesn’t matter if we end up shipping things no one needs.

Experience

Before moving into fractional work, I spent five years at BuzzFeed leading Product Design & UX Research across the entire product portfolio, reaching tens of millions of users per month.

Before BuzzFeed, I spent several years at Vox Media working on major brand launches and redesigns, including Racked (💀 RIP) and Eater. I also led a range of storytelling and editorial projects across the company.