Work Samples
Designing for Speed to Value
For Recess, I redesigned a traditional 15-screen “information first” onboarding flow to a streamlined 5-screen “value-first” experience. By flipping this funnel, we reduced our steady drop-off and increased early activation.
November 2025; Role: Product & Lead Design
By asking “Who are you shopping for?” before prompting sign up, we’re establishing immediate utility.
I chose to reduce the information we collected to the bare minimum to support that speed-to-value.
I chose Lora, a sturdy serif, for its editorial credibility and trust. The copy reflects how design decisions were made, too — everything was measured against: Does this reduce the ‘scroll’ for parents, or add to it?
The onboarding flow ends with a personalized marketplace. This proves the personalization engine works instantly, fulfilling Recess’ brand promise and giving users a reason to come back and share more information over time.
