Art Direction
As a part of the Editorial Products team at Vox Media, I worked on several editorial projects doing art direction, visual design, and layout.
@MichelleObama: An exclusive look at how the First Lady mastered social media
Role: visual Design
The Verge had the opportunity to interview Michelle Obama about her social media strategies and initiatives. The Verge staff was invited to the White House to conduct a photoshoot and film a 360° interview. To add value to the high quality photography and video, we designed a custom feature. Using a custom type and color palette, the design complements the content without distracting from it.
Read the feature
Read more about how The Verge created the 360 video
Developer: Josh Laincz
Designers: Jason Santa Maria, Tyson Whiting
Photographer: James Bareham
Writer: Kwame Opam
Editors: Nilay Patel, Michael Zelenko
Danny Meyer is Eliminating Tipping
Role: Design, Layout, Build
Ryan Sutton, the chief restaurant critic at Eater New York, reported that Danny Meyer was eliminating tipping from all of his restaurants. We had a major exclusive on the news and good lead time. We worked within the existing feature template that Chorus offers for Eater, and with a few small modifications, we were able to transform the feature layout into a format that added a meaningful enhancement to the content.
Read the feature
Read more about the design process on the Vox Product Blog
The Verge 2015 Gift Guide
Role: Art direction
Each year, The Verge publishes a holiday gift guide with suggestions from their editorial staff. Over the course of three days we styled and photographed over 100 products, including nine stop motion GIFs for the guide.
Photographer: Andrew Frasz
Photo Assistant: Jay Kim
Editorial Lead: Michael Zelenko
Eater’s 2015 Gift Guide
Role: Art direction
Eater’s annual gift guide includes a wide range of gift suggestions for food lovers. We wanted the photography to showcase the products, but also speak to the weirdness of Eater’s brand.
Photographer: Vanessa Rees
Project Editor: Sonia Chopra
The Verge Back to School Guide 2015
Role: Art direction
The Verge publishes a back-to-school shopping guide for students about to start the school year. This shoot featured bright colors and leaned heavily on diagonal compositions to make the photos fun and youthful.
Photographer: Vanessa Rees
Photo Editor: Mélanie Duault
Editorial Leads: Dieter Bohn, William Savona, Dan Seifert, Michael Zelenko